Designed by Vikings in Sweden. Built for backcountry conditions across the world.
Our motivation and determination to create the world's most reliable high-performance gear for the backcountry is renewed and intensified every day by the stories and experiences of the people we've had the privilege to protect in seasons past.
TOBE was born in the backcountry, at the intersection of motorsports and boardsports.
In the late 90s, I swapped my skis for running boards and poles for handle bars. It didn’t take long to realize that the gear I was using from my ski instructor days didn’t hold up more than a few weeks to my new passion,which, looking back, was no surprise considering it barely stood up to skiing.
At the same time, my style was influenced heavily by the ski and snowboard industries; the snowmobile designs of the time weren’t for me. I figured there had to be some durable gear out there that appealed to my style - I still planned to ski in it every once in a while, after all. So, I went looking.
But weeks of searching turned up no viable options. There wasn’t anything out there that had the combination of performance and design that I was searching for.
At this time, I ran a welding business called TOBE Technology. I was used to building things myself when buying an off-the-shelf solution wasn’t an option. So, when I couldn’t find what I was looking for elsewhere, I decided to create it myself.
In this moment, TOBE Outerwear was born.
The early years were all about finding our self as a brand. We knew that we wanted to create non-traditional, premium designs for the snowmobile market, but it took time to figure out the right way to do this. Over the course of the next 5 years, we made unique designs that were very different than anything else available at the time. These products were nothing like you see us designing now. During this period, we learned, created, tested, modified and improved our technologies, our processes and our collections.
It was in the planning stages for winter 2007/08 that we decided we were ready to make a big change.
It was time to introduce our 2.0 collection.
Our 2.0 Collection is the culmination of all those years spent learning, testing and fine-tuning how we make our products. The “2.0” represents the pivot we made from the first couple years of designs that were influenced by our culture as much as performance to creating the world’s best technical outerwear collections. 2.0 means never settling on materials, features or technologies. It is our promise to do everything in our power to keep you warm, safe and dry in the backcountry.
2.0 also meant the introduction of the TOBE Mono Suit.
Our mono suit is the original durable, technical one-piece suit that has since become a staple in the snowmobile world.
We’ve come a long way since those first years and we know we still have a long road ahead of us too. TOBE has always been a family project. My brothers have all worked with me at TOBE at some point in this journey. My parents have contributed and supported the whole way. My wife and kids have been crucial to the all parts of what we have done and what we are continuing to create here.
Now, you too are a part of this story and our tribe.
We thank you for choosing your path and joining us on the journey, and we look forward to hearing about where your adventures and your TOBE products take you next.
- Tomas Berntsson | Founder
The men and women that choose our path and follow our trails are Vikings. They are not afraid of the cold or the wilderness.